FullContact
Data EnrichmentLast reviewed: March 2026
Identity resolution and contact enrichment for martech teams
fullcontact.com
About FullContact
FullContact is an identity resolution and enrichment platform that helps brands recognize their customers across channels and devices. It takes fragmented identifiers (email, phone, social handle, address) and resolves them into unified person and company profiles.
The platform is primarily used by marketing technology teams, AdTech companies, and customer data platforms that need to enrich and unify customer records. Its APIs return demographic, psychographic, and social data for person profiles.
FullContact has shifted from a general-purpose contact enrichment tool to a more specialized identity resolution platform. This makes it a strong fit for martech use cases but less suitable for sales prospecting compared to purpose-built sales intelligence tools.
Key Features
Pricing
FullContact offers custom pricing based on match volume and use case. Free tier available with limited matches. Contact sales for specific pricing. Previously offered plans starting around $99/mo.
Pros and Cons
- Strong identity resolution across multiple identifiers
- Good for unifying fragmented customer data
- Privacy-focused approach to data enrichment
- Real-time APIs with good documentation
- Works well within martech and AdTech stacks
- Shifted focus away from sales prospecting
- Pricing is not transparent or self-serve
- Limited phone number data for B2B use cases
- Company enrichment is less detailed than competitors
- Not designed for sales team workflows
Best For
Marketing technology and AdTech teams that need identity resolution and customer enrichment across channels
Related Resources
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