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EnrichvsFullContact

Enrich vs FullContact

Last reviewed: March 2026

Enrichment without enterprise identity resolution costs

FullContact specializes in identity resolution and person enrichment for enterprise brands. Enrich provides focused data enrichment APIs with transparent pricing, no enterprise contracts, and more enrichment types. For teams that need enrichment without identity graph complexity, Enrich is more accessible and affordable.

What is FullContact?

FullContact is an identity resolution platform that helps brands recognize their customers and prospects across channels. The platform resolves fragmented identifiers (email, phone, social, device) into unified person profiles. FullContact serves primarily enterprise brands and advertising technology companies.

The platform offers person enrichment, company enrichment, and identity resolution APIs. FullContact maintains a proprietary identity graph and emphasizes privacy-safe data practices. The company has pivoted from a general enrichment provider to an identity resolution specialist focused on enterprise use cases.

FullContact homepage showing identity resolution platform
FullContact specializes in identity resolution, matching fragmented customer data across channels for enterprise teams.

Pricing: Enrich vs FullContact

FullContact pricing

EnrichCustom

Person and company enrichment. API access. Usage-based pricing. Contact sales.

ResolveCustom

Identity resolution. Customer recognition. Multi-channel matching. Contact sales.

EnterpriseCustom

Full platform. Custom identity graph. Dedicated support. Contact sales.

Enrich pricing

Free$0

100 credits. No credit card required.

Growth Pack$49/mo

100,000 credits ($0.0005/credit). No per-seat fee.

Scale Pack$149/mo

500,000 credits ($0.0003/credit). No contracts.

Pro Pack$499/mo

2,500,000 credits ($0.0002/credit). Best value at scale.

EnterpriseCustom

Talk to sales for custom volume.

Pricing verdict
FullContact does not publish pricing and requires a sales call for all plans. Enrich publishes transparent pricing: Growth Pack $49/mo for 100K credits, Scale Pack $149/mo for 500K, Pro Pack $499/mo for 2.5M. For teams that need enrichment without identity resolution, Enrich is the clear value choice.

See full Enrich pricing with all plan details.

Feature comparison

Feature
Enrich
FullContact
Pricing transparency
Published pricing from $49/mo. Self-serve.
No published pricing. Sales call required.
Email Finder
over 94% accuracy on email lookups, API latency averaging 187ms
Person enrichment from email
Phone Finder
Direct phone numbers via API
Phone data in person profiles
Email Validation
SMTP verification, catch-all detection
Not offered as standalone
Identity Resolution
Reverse email lookup for person matching
Full identity graph with cross-device resolution
API design
REST API, Node.js SDK, Go SDK, MCP server
REST API with identity resolution endpoints
Free tier
100 free credits, no credit card
No free tier, sales call required
Lead Finder
more than 300 million searchable contacts, 100+ filters, 1 credit/person
Not available (identity resolution focused)
People Search / Employee Finder
Find employees by company, title, seniority (1 credit)
Not available as standalone
Waterfall ICP Search
Cascading multi-source ICP matching via API
Not available
Company Follower Analysis
Analyze company followers for lookalike targeting
Not available
Technographic Filters
Filter by CRM, marketing automation, cloud provider
Not available
Funding & Hiring Signals
Funding rounds and hiring trends in Lead Finder
Not available
Bulk processing
Up to 500K records per batch with webhooks
Batch processing via enterprise API
AI agent integration
Native MCP server for Claude, OpenAI, Gemini
No native AI agent integration

FullContact's identity resolution focus

FullContact has evolved from a general enrichment provider to an identity resolution specialist. Their identity graph connects fragmented identifiers (emails, phones, social handles, device IDs) into unified person profiles. This is valuable for enterprise brands doing cross-channel marketing and customer recognition. Enrich focuses on B2B data enrichment rather than identity resolution.

Enterprise vs self-serve approach

FullContact operates as an enterprise platform with custom contracts and dedicated support. Enrich operates as a self-serve API product with published pricing. For enterprise brands needing identity resolution at scale, FullContact provides specialized capabilities. For teams needing B2B enrichment, Enrich provides equivalent data at accessible pricing.

Privacy and data practices

FullContact emphasizes privacy-safe identity resolution with consent management and data governance features. Enrich focuses on B2B data enrichment from verified sources. Both platforms take data privacy seriously, but FullContact offers more enterprise-grade privacy controls for consumer-facing use cases.

Why teams choose Enrich over FullContact

Pros
  • Self-serve with transparent pricing: FullContact requires a sales call. Enrich publishes every plan and lets you start with 100 free credits immediately.
  • More enrichment endpoints: Enrich offers dedicated APIs for email finding, validation, phone lookup, reverse email, and lead finding. FullContact focuses on person enrichment and identity resolution.
  • No enterprise minimum: FullContact targets enterprise brands with custom contracts. Enrich serves teams of any size from $49/mo with no minimums.
  • AI-native integration: Enrich's MCP server enables AI agents to perform enrichment. FullContact does not offer native AI agent integration.
Cons
  • FullContact is a broader platform with more built-in sales tools
  • FullContact may be better if you need an all-in-one suite

Self-serve with transparent pricing

FullContact requires a sales call. Enrich publishes every plan and lets you start with 100 free credits immediately.

More enrichment endpoints

Enrich offers dedicated APIs for email finding, validation, phone lookup, reverse email, and lead finding. FullContact focuses on person enrichment and identity resolution.

No enterprise minimum

FullContact targets enterprise brands with custom contracts. Enrich serves teams of any size from $49/mo with no minimums.

AI-native integration

Enrich's MCP server enables AI agents to perform enrichment. FullContact does not offer native AI agent integration.

Bottom line
If you need a focused, developer-friendly data enrichment API with transparent credit-based pricing, Enrich is the better choice. Start with 100 free credits to see the difference.

Frequently Asked Questions

Switch to Enrich

100 free API credits. No credit card required. See the data quality for yourself.