DirectoryClearbit
Clearbit logo

Clearbit

Data Enrichment

Last reviewed: March 2026

Real-time data enrichment and intelligence API

clearbit.com
clearbit.com
Clearbit screenshot

About Clearbit

Clearbit (now part of HubSpot) is a data enrichment platform that provides real-time company and contact intelligence through APIs. It specializes in turning email addresses and domains into complete profiles with firmographic, technographic, and demographic data.

The platform is widely used by marketing and product teams for lead scoring, form shortening, and personalization. Its Reveal product identifies anonymous website visitors by matching IP addresses to company profiles.

Since being acquired by HubSpot in late 2023, Clearbit's standalone availability has shifted. Many of its enrichment features are now being integrated directly into HubSpot's platform, which may affect access for non-HubSpot customers.

Key Features

Person and company enrichment APIs with 100+ data attributes
Reveal: identify anonymous website visitors by company
Real-time form shortening and progressive profiling
Prospector tool for building targeted lead lists
Technographic data showing tech stack information
Salesforce and HubSpot native integrations
Webhooks for real-time data updates
ICP scoring and lead routing automation

Pricing

Clearbit pricing is now bundled with HubSpot for many features. Standalone API access varies. Previously offered plans from approximately $99/mo for startups. Contact sales for current pricing.

Pros and Cons

Pros
  • High-quality firmographic and technographic data
  • Real-time enrichment with fast API response times
  • Strong website visitor identification (Reveal)
  • Deep HubSpot integration for existing HubSpot users
  • Good developer documentation and SDKs
Cons
  • Pricing has become opaque since HubSpot acquisition
  • Standalone access may be limited going forward
  • Phone number coverage is weaker than competitors
  • Enterprise-focused pricing puts it out of reach for small teams
  • Data freshness can vary by region outside the US

Best For

Marketing and product teams already in the HubSpot ecosystem who need real-time enrichment for lead scoring and personalization

Try Enrich instead

Credit-based data enrichment API with no per-seat fees. 100 free credits to get started, no credit card required.