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EnrichvsClearbit

Enrich vs Clearbit

Last reviewed: March 2026

Transparent pricing without annual contracts

Clearbit (now part of HubSpot) has been a leader in B2B data enrichment. Enrich offers a modern alternative with transparent credit-based pricing, no annual contracts, and native AI agent integration. Same quality enrichment, more flexible terms.

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What is Clearbit?

Clearbit was a pioneer in B2B data enrichment, known for person and company enrichment APIs. Clearbit holds a 4.4/5 rating on G2 based on 600+ reviews. After being acquired by HubSpot, the product is being integrated into HubSpot's platform. Key features include website visitor identification (IP intelligence), dynamic form shortening, lead scoring, and real-time enrichment. Their data uses LLMs to standardize unstructured information, and they offer granular industry categorization with 6-digit NAICS codes. See Clearbit reviews on G2.

Clearbit homepage showing 'Clearbit has joined HubSpot!' announcement - the best B2B data provider is now part of HubSpot
Clearbit's homepage now leads with the HubSpot acquisition announcement. No pricing page, no standalone signup. New customers are directed to HubSpot.

Pricing: Enrich vs Clearbit

Clearbit pricing

HubSpot IntegrationIncluded with HubSpot

Enrichment built into HubSpot CRM. Requires HubSpot subscription.

StandaloneContact Sales

No public pricing. Previously $12,000-15,000+/year with annual contracts.

Enrich pricing

Free$0

100 credits. No credit card required.

Growth Pack$49/mo

100,000 credits ($0.0005/credit). No contract required.

Scale Pack$149/mo

500,000 credits ($0.0003/credit). No contracts.

Pro Pack$499/mo

2,500,000 credits ($0.0002/credit). Best value at scale.

EnterpriseCustom

Talk to sales for custom volume.

Pricing verdict
Clearbit never published pricing, but annual contracts typically started at $12,000-15,000+. With Enrich, the Growth Pack costs $49/mo ($588/year) for 100K credits. Even the Pro Pack at $499/mo ($5,988/year) for 2.5M credits is likely still cheaper than Clearbit's enterprise pricing. And you can start today without a sales call.

See full Enrich pricing with all plan details.

Feature comparison

Feature
Enrich
Clearbit
Pricing model
Credit-based from $0.0005/credit (Growth Pack $49/mo). No annual contracts.
Annual contracts, pricing requires sales call
Email Finder
94.2% match rate with confidence scoring
Available via Prospector API
Person enrichment
Full profile from email: name, title, company, social
Full profile enrichment from email or domain
Company enrichment
Company data via Reverse Email Lookup
Dedicated Company API with firmographics
Email Validation
SMTP verification with catch-all detection
Not offered as standalone
Phone Finder
Direct phone numbers from email or LinkedIn
Limited phone data
Lead Finder
300M+ contacts, 100+ filters, 1 credit/person
Prospector API (being merged into HubSpot)
People Search / Employee Finder
Find employees by company, title, seniority (1 credit)
Company search within HubSpot platform
Waterfall ICP Search
Cascading multi-source ICP matching via API
Not available
Company Follower Analysis
Analyze company followers for lookalike targeting
Not available
Technographic Filters
Filter by CRM, marketing automation, cloud provider
Not available as standalone
Funding & Hiring Signals
Funding rounds and hiring trends in Lead Finder
Not available
Bulk processing
Up to 500K records per batch with webhooks
Batch processing within HubSpot workflows
AI agent support
Native MCP server for Claude, OpenAI, Gemini
No native AI agent integration
Free tier
100 free credits + free online tools
Free HubSpot integration tier

The HubSpot acquisition changed everything

When HubSpot acquired Clearbit, it fundamentally changed the product's positioning. Clearbit went from being a neutral, API-first data provider that worked with any CRM to a feature embedded inside HubSpot. Teams using Salesforce, Pipedrive, or custom CRMs lost their neutral data layer. If you are not on HubSpot, Clearbit is no longer built for you. As one G2 reviewer noted: 'After the HubSpot acquisition, we lost standalone API access and had to migrate our entire stack.'

What Clearbit does better

Clearbit still excels at website visitor identification (Reveal) and dynamic form shortening. These are features Enrich does not currently offer. If de-anonymizing website traffic is a core use case, Clearbit (via HubSpot) or 6sense may be better options. For all other enrichment use cases, email finding, validation, phone lookup, and reverse lookup, Enrich provides equivalent or better coverage at transparent pricing.

Why teams choose Enrich over Clearbit

Pros
  • No annual contracts: Clearbit requires annual commitments and custom pricing. Enrich uses credit-based plans from day one and lets you scale up or down without sales calls. Enrich holds a 4.7/5 rating on Capterra based on 53 verified reviews.
  • Transparent pricing: Enrich publishes pricing on the website: Growth Pack $49/mo for 100K credits, Scale Pack $149/mo for 500K, Pro Pack $499/mo for 2.5M. No 'contact sales' black box.
  • More enrichment types: Enrich offers email finding, email validation, phone finder, and reverse email lookup as separate APIs. Mix and match what you need.
  • AI-native integration: Enrich has a native MCP server so AI agents (Claude, ChatGPT, Cursor) can enrich data autonomously. Built for the AI-first workflow.
Cons
  • Clearbit is a broader platform with more built-in sales tools
  • Clearbit may be better if you need an all-in-one suite

No annual contracts

Clearbit requires annual commitments and custom pricing. Enrich uses credit-based plans from day one and lets you scale up or down without sales calls. Enrich holds a 4.7/5 rating on Capterra based on 53 verified reviews.

Transparent pricing

Enrich publishes pricing on the website: Growth Pack $49/mo for 100K credits, Scale Pack $149/mo for 500K, Pro Pack $499/mo for 2.5M. No 'contact sales' black box.

More enrichment types

Enrich offers email finding, email validation, phone finder, and reverse email lookup as separate APIs. Mix and match what you need.

AI-native integration

Enrich has a native MCP server so AI agents (Claude, ChatGPT, Cursor) can enrich data autonomously. Built for the AI-first workflow.

Bottom line
If you need a focused, developer-friendly data enrichment API with transparent credit-based pricing, Enrich is the better choice. Start with 100 free credits to see the difference.

Frequently Asked Questions

Looking for more Clearbit alternatives?
We reviewed 7 alternatives to Clearbit in our full guide, including detailed pros, cons, pricing breakdowns, and screenshots. Read the full Clearbit alternatives guide →

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