Clearbit Review 2026

For teams that live in HubSpot, Breeze Intelligence is a convenient native enrichment layer, and third-party guides report that basic enrichment is now bundled with paid HubSpot Starter+ seats. It loses points for HubSpot lock-in (the standalone Clearbit API is no longer offered to non-HubSpot CRMs), a layered HubSpot Credits + Breeze Credits accounting model, and practitioner reports of weaker contact-level match rates compared with the standalone Clearbit era.

Best for: HubSpot-centric marketing teams that want native enrichment with minimal setup.

Not ideal for: Non-HubSpot teams, developers who want a standalone enrichment API, or anyone prioritizing maximum match rates on contact-level data.

Clearbit was a B2B data and enrichment company known for a clean enrichment API and real-time data on companies and contacts. After HubSpot acquired it, the product was rebranded as Breeze Intelligence and integrated natively into the HubSpot platform, where it now powers contact and company enrichment, form shortening (auto-filling known data so visitors see fewer required fields), and buyer intent inside HubSpot workflows.

Breeze Intelligence carries a 4.4/5 rating across 628 G2 reviews at the time of writing. According to third-party coverage, TrustRadius reviewers have scored contact/company/industry information at roughly 9.3/10 (a third-party-reported figure we could not independently audit). The data heritage is the same as standalone Clearbit, but the product is now firmly inside the HubSpot ecosystem.

Pricing is the biggest change since the acquisition. HubSpot does not present a single "Clearbit pricing" page; the numbers below are drawn from third-party buying guides (Cleanlist, MarketBetter, Cognism, Derrick, Landbase) and may not match the quote a HubSpot rep gives you. Treat them as reported estimates and verify against your own HubSpot quote:

• HubSpot Starter requirement. Breeze Intelligence requires a paid HubSpot subscription. Third-party guides report a HubSpot Starter price around $30/mo (annual billing) at the time of writing; HubSpot's own pricing is the source of truth.
• Basic enrichment is reportedly bundled. Third-party coverage describes basic contact and company enrichment as included with paid HubSpot Starter+ seats following changes in late 2025. We could not independently confirm the exact date or scope from HubSpot's own materials.
• Credit packs for advanced features. Buyer Intent, Smart Properties, and higher-volume enrichment use Breeze Intelligence Credits. Third-party guides report the smallest pack as 100 credits for around $45/mo (annual), making a commonly cited minimum total around $75/mo.
• HubSpot Credits for advanced features. Third-party guides also report that Buyer Intent and Smart Properties consume HubSpot Credits with allotments around 3,000/mo on Professional and 5,000/mo on Enterprise, and overages around $10 per 1,000 credits. These figures are third-party-reported.
• No rollover (reported). Third-party coverage describes Breeze Intelligence credits as resetting on a monthly cycle without rollover.
• Real-world total cost. Per third-party buying guides, mid-market teams on HubSpot Professional commonly report paying $1,000-$5,000+/month when combining the HubSpot subscription with adequate credit packs (third-party estimates, not confirmed by HubSpot).

For the full post-acquisition pricing picture, see our Clearbit pricing breakdown and Clay vs Clearbit.

• Native HubSpot enrichment. Enrich contacts and companies inside HubSpot CRM.
• Form optimization (Form Shortening). HubSpot positions Breeze as auto-filling known data so visitors see fewer required fields, which third-party reviewers describe as lifting form completion.
• Buyer Intent. Surface intent signals within HubSpot workflows.
• Smart Properties. AI-derived properties on contacts and companies.
• Company and contact data. Firmographic and contact attributes, the long-standing Clearbit strength.
• Reveal (Web Visitors). Identify anonymous website visitors at the company level.

Clearbit was historically respected for clean firmographic data, and reviewers say that heritage largely holds. Based on aggregated reviews from G2 (4.4/5 across 628 reviews at the time of writing), TrustRadius, and practitioner reports:

• Firmographic enrichment is broadly praised for well-known B2B brands. Company-level attributes (industry, size, revenue estimates, location, tech stack) are consistently cited as a strength.
• Coverage appears weaker for smaller companies. Practitioners report spottier coverage for companies under ~50 employees and for international companies outside North America and Western Europe (third-party-reported themes from MarketBetter, Cleanlist, Cognism reviews).
• Contact-level data is the most-criticized area. Reviews repeatedly flag stale employment data and lower fill rates on emails and phones compared with dedicated contact-data providers; we could not independently audit the exact gap.
• Single-source coverage means gaps that a multi-provider approach would fill, and Breeze does not include a native waterfall to backfill misses.

If match rate on contact data is your priority, test Breeze Intelligence on a sample of your own records and compare it against a waterfall enrichment tool that cross-checks several sources.

On G2 (4.4/5 across 628 reviews at the time of writing) and TrustRadius, reactions since the acquisition are mixed. HubSpot users appreciate the native integration, Form Shortening, and (per third-party guides) the inclusion of basic enrichment with paid Starter+ seats. Longtime Clearbit users lament the loss of the standalone API, higher reported effective costs on advanced features, and contact-level accuracy that some practitioners say has not kept pace. Sentiment is positive among HubSpot-committed marketing teams and more critical among developers and non-HubSpot users.

If Breeze Intelligence does not fit, the best alternative depends on your need. For flexible workflows, Clay; for developer data, People Data Labs; for enterprise depth, ZoomInfo. For a provider-agnostic enrichment API with high match rates that writes back to any CRM (including HubSpot, Salesforce, Pipedrive, or your own database), a waterfall tool like Enrich combines multiple sources at transparent per-credit pricing. See our best Clearbit alternatives roundup and the Enrich vs Clearbit comparison.

Clearbit, as Breeze Intelligence, remains a credible choice for HubSpot-centric teams that value native enrichment and minimal setup. Third-party buying guides report that basic enrichment is bundled with paid HubSpot Starter+ seats, the convenience inside HubSpot is real, and company-level data remains a strength backed by a 4.4/5 G2 rating across 628 reviews at the time of writing.

The honest caveats are HubSpot lock-in (no standalone API for non-HubSpot CRMs), a layered credit model, and contact-level accuracy that practitioner reports describe as weaker than dedicated providers. If you want provider-agnostic enrichment with higher contact-level match rates, a waterfall tool is the stronger answer. Enrich combines multiple providers, returns email and phone in one record, and writes back to any CRM including HubSpot, on transparent pricing. Start with Enrich's pricing or see the Enrich vs Clearbit comparison.