BlogComparisons

10 Best Clearbit Alternatives in 2026

Rahul Lakhaney
By Rahul LakhaneyPublished on: May 20, 2026 · 10 min read · Last reviewed: May 2026
Clearbit homepage now redirects to HubSpot Breeze Intelligence
After HubSpot's Nov 2023 acquisition, Clearbit is sold as Breeze Intelligence inside HubSpot. There is no standalone Clearbit pricing.

TL;DR

Clearbit was the default B2B enrichment API for years, but the HubSpot acquisition changed the calculus. Now sold as Breeze Intelligence inside HubSpot, it is no longer standalone. We compared 10 provider-agnostic alternatives with verified pricing.

Nov 2023
Acquisition date
HubSpot acquired Clearbit
None
Standalone pricing
Bundled into HubSpot tiers
Breeze Intel.
Rebrand
Inside HubSpot Breeze
$49/mo
Enrich entry
Standalone API, no CRM lock-in

Quick comparison

Feature matrix across all tools reviewed

FeatureClearbit (Breeze)ClayPeople Data LabsEnrich
Standalone APIWorkflow-based
Public pricing
CRM lock-inHubSpot onlyNoneNoneNone
Waterfall enrichment
MCP server
Free tierHubSpot Free500 actions/mo100 records/mo100 credits

Why look for a Clearbit alternative

Clearbit is still capable inside HubSpot, but teams are switching for reasons like:

  • HubSpot lock-in. Breeze Intelligence is built for HubSpot; it is less useful outside it.
  • No standalone product. The clearbit.com site now redirects to HubSpot marketing pages; there is no separate Clearbit SKU.
  • Pricing changes. Enrichment is now bundled into HubSpot packaging and Breeze credit packs, sold through HubSpot sales.
  • Declining match rates. Practitioners report lower fill rates than the standalone Clearbit of years past.
  • API flexibility. Teams want a standalone enrichment API not tied to a CRM.
Clearbit is no longer standalone
After the November 2023 HubSpot acquisition, Clearbit became Breeze Intelligence inside HubSpot. There is no standalone Clearbit pricing or product anymore.

1. Enrich (best provider-agnostic enrichment API)

Enrich is the alternative we recommend first for teams leaving Clearbit over HubSpot lock-in and match-rate concerns. It runs waterfall enrichment across multiple providers, querying them in sequence per record and keeping the first verified result. Crucially, it is provider-agnostic and CRM-agnostic: you can write clean records back to Salesforce, HubSpot, or any system.

Pricing is transparent and credit-based, starting at $49/mo for 100K credits, with no HubSpot dependency, no annual contract, and 100 free trial credits. The standalone API and MCP server make it easy to embed enrichment in your own apps, pipelines, and AI agents — exactly the flexibility Clearbit's standalone API used to offer before the acquisition.

Pros
  • High waterfall match rates
  • Provider and CRM agnostic
  • Clean API + MCP server
  • Transparent pricing
Cons
  • Focused on data, not marketing automation
  • No native form-shortening like legacy Clearbit Forms

2. Clay (best for flexible enrichment workflows)

Clay orchestrates 150+ data providers in waterfall sequences with AI research and automation. Free: 500 actions + 100 credits/mo. After the March 2026 pricing change, Launch is $167/mo billed yearly ($185 monthly) for 15K actions + 2,500 data credits/mo; Growth $446/mo annual ($495 monthly) for 40K actions + 6K credits. Two-currency model: actions (platform operations) + data credits (per-provider charges).

Pros: Multi-provider, flexible workflows, free tier, published compliance program (SOC 2 / GDPR). Cons: Steep learning curve, total cost climbs with provider usage. See Clay vs Clearbit.

3. People Data Labs (best developer data API)

People Data Labs is a raw data API for developers. Free tier: 100 records/month (contact data obfuscated on free). Pro plan starts at $98/mo for 350 records/month with full APIs and contact data; annual billing offers a discount. PDL has publicly published SOC 2 Type 2 and ISO compliance information.

Pros: Developer-first, clean API, free tier for testing. Cons: Requires engineering, raw data is not turnkey, no built-in waterfall.

4. Apollo.io (best all-in-one with enrichment)

Apollo combines a broad database, enrichment, sequences, and a dialer on transparent pricing from $49/seat/mo (annual) or $59 monthly, plus an ongoing limited free tier. Broader scope than a pure enrichment API if you want prospecting and enrichment in one place.

Pros: All-in-one, free tier, public API. Cons: Marketing-enrichment depth varies, per-seat pricing model. See our best Apollo alternatives.

5. ZoomInfo (best for enterprise enrichment and intent)

ZoomInfo offers deep enrichment, intent, and firmographics through its platform and API, for enterprise budgets. Custom pricing, annual contracts.

Pros: Deep data, Bombora intent, technographics. Cons: Expensive, opaque pricing. See our best ZoomInfo alternatives.

6. Cognism (best for European enrichment)

Cognism brings compliant European data and on-demand mobile verification to enrichment, a strong fit for EU-focused teams that found Clearbit US-leaning. Custom pricing, Standard and Pro tiers.

Pros: EU data, GDPR-first, Bombora intent. Cons: Custom pricing, no free plan. See our best Cognism alternatives.

7. FullContact (best for identity resolution)

FullContact specializes in identity resolution and enrichment, matching fragmented customer data into unified profiles. Products span identity unification, visitor recognition, and data append. Pricing is custom — the pricing page directs to a sales form. FullContact has been part of Ziff Davis's martech portfolio in recent years.

Pros: Identity resolution focus, enrichment API. Cons: Custom pricing only, narrower scope than a general enrichment platform.

8. Datagma (best affordable real-time enrichment)

Datagma offers real-time enrichment via API. Free tier (subject to current pricing-page terms): 3 mobile phones + 90 verified emails/year (10 seats). The Regular paid plan is listed at $39/mo billed yearly for 1,200 mobile phones + 36,000 verified emails/year. (Older articles cited ~$24/mo; that figure is no longer on the current pricing page.) Pricing typically uses 1 credit per email and 30 credits per mobile phone. Common integrations include HubSpot, Pipedrive, Zapier, Make, and n8n.

Pros: Affordable, real-time API, generous free tier, broad integration set. Cons: Smaller database than enterprise providers.

9. Lusha (best for quick contact data)

Lusha provides fast contact data with an extension and API. Free: 40 credits/mo. Paid: Starter $37.45/mo billed yearly ($49.90 monthly). Simpler than Clearbit for ad-hoc enrichment, but with per-seat credits and phone reveals now costing 10 credits via the web app (5 via API).

Pros: Easy, ongoing free tier, public API. Cons: Shallower depth, per-user credits, phone credit cost increased in 2025. See our best Lusha alternatives.

10. Lead411 (best for intent plus verified data)

Lead411 pairs verified contacts with Bombora intent. Entry Spark plan $49/mo monthly (1,000 exports); annual $490/yr (12,000 exports + intent). API access available on higher tiers.

Pros: Intent + verified data, monthly billing. Cons: Smaller database.

How to choose the right Clearbit alternative

  • Want a provider-agnostic enrichment API? Choose Enrich.
  • Want to build custom workflows? Clay or People Data Labs.
  • Need enterprise depth and intent? ZoomInfo.
  • Selling into Europe? Cognism.
  • Want identity resolution? FullContact.
Final verdict
Clearbit's standalone era is over. For provider-agnostic waterfall enrichment with a clean API and no HubSpot lock-in, Enrich is the most direct replacement.

Frequently Asked Questions

HubSpot acquired Clearbit in November 2023 and rebranded it as Breeze Intelligence, integrating it natively into HubSpot. There is no standalone Clearbit product or pricing anymore — enrichment is sold through HubSpot tiers and Breeze credit packs.

Yes. After HubSpot acquired Clearbit, it rebranded the product as Breeze Intelligence and integrated it natively into HubSpot. The capability is similar but increasingly tied to the HubSpot ecosystem.

Enrich is the best Clearbit alternative for API-first enrichment. It offers the same developer-friendly approach with credit-based pricing starting at $49/mo, waterfall match rates across multiple providers, and no CRM lock-in. Unlike Clearbit/Breeze, Enrich is fully self-serve with no sales calls.

Waterfall enrichment tools like Enrich and Clay generally deliver higher match rates than single-source providers because they cross-check multiple data sources. Single-source tools vary by ICP and region; practitioners have publicly reported a decline in Clearbit's match rates post-acquisition, though experiences vary.

Datagma (currently listed from $39/mo billed yearly) and Enrich (from $49/mo for 100K credits) are among the most affordable paid options, with pay-as-you-go from People Data Labs (Pro from $98/mo) and ongoing free tiers from Clay, Lusha, and Apollo.

Try Enrich for free

100 free API credits. No credit card required. Start enriching data in minutes.