Data enrichment built for revenue operations
CRM data decays at 30% per year. Enrich keeps your pipeline clean with bulk enrichment, CRM integrations, email validation, and lead scoring signals. Credit-based pricing from $49/mo with no per-seat fees.
The problems revops teams face with data
CRM data decays at 30% per year
People change jobs, companies rebrand, and email addresses stop working. Salesforce research shows that 30% of B2B contact data goes stale annually. Dirty data means missed revenue, misrouted leads, and inaccurate forecasts.
Lead routing breaks when firmographic data is missing
Territory assignment depends on company size, industry, and location. When these fields are blank or outdated, leads get routed to the wrong reps, response times spike, and conversion rates drop.
Lead scoring models starve without enrichment data
Scoring models need signals like company size, industry, seniority level, and technology stack. Without enrichment, most inbound leads arrive with just a name and email. Your scoring model produces unreliable results.
Manual data cleanup consumes ops cycles
RevOps teams spend an estimated 25% of their time on data cleaning and deduplication. Every hour spent fixing CRM records is an hour not spent on pipeline analysis, territory optimization, or process improvement.
How Enrich helps revops teams
Bulk enrich CRM records with Data Tables
Data Tables →Export your CRM contacts to CSV, upload to Enrich Data Tables, and enrich every record with current job titles, company data, phone numbers, and verified emails. Supports up to 500,000 records per batch. Download the enriched CSV and sync it back.
Push and pull data with Salesforce and HubSpot
CRM Integrations →Enrich integrates directly with Salesforce and HubSpot. Pull contacts into Enrich for enrichment, then push enriched data back to your CRM. Automate the cycle so new leads get enriched on entry and existing records get refreshed on a schedule.
Validate email lists to reduce bounce rates
Email Validation →Run your CRM email list through the Email Validation API. Identify invalid, risky, and catch-all addresses. Remove bad emails before your next campaign to keep sender reputation intact and deliverability above 95%. 1 credit per validation.
Score leads with technographic and hiring signals
Lead Finder →Lead Finder provides access to a 300M+ contact database with 100+ search filters. Use technographic data (what tools a company uses), hiring signals (open roles indicate growth), and firmographic data to build accurate lead scoring models. Count queries are free.
Analyze company followers for account scoring
Company Follower →Company Follower Analysis scrapes LinkedIn company followers and provides demographic breakdowns. Use follower growth, seniority mix, and industry distribution as signals in your account scoring model. Free follower count estimation, 25 credits per profile.
Cascade enrichment for maximum coverage
Waterfall Enrichment →Waterfall Enrichment runs multi-source cascading lookups to maximize match rates. Set 1 to 10 cascade levels and get ICP (Ideal Customer Profile) scoring from 0 to 100 based on title match, job level, skills, and location. 1 credit per record.
What it costs
Quarterly CRM cleanup: validate and re-enrich 50,000 contacts
50,000 email validations x 1 credit = 50,000 credits. 50,000 reverse lookups x 10 credits = 500,000 credits. Total: 550,000 credits across two months of the Scale Pack ($149/mo for 500K credits/mo).
Workflows
Automated new lead enrichment
- 01New lead enters CRM via form submission or import
- 02CRM integration triggers Enrich lookup automatically
- 03Enrich appends company size, industry, location, job title, and seniority
- 04Enriched data feeds your lead scoring model and routing rules
- 05Lead is assigned to the correct rep within minutes
Quarterly CRM data refresh
- 01Export all contacts from Salesforce or HubSpot
- 02Upload to Enrich Data Tables for batch enrichment
- 03Run Email Validation to flag invalid or risky addresses
- 04Enrich updates job titles, companies, and phone numbers for contacts who changed roles
- 05Sync enriched data back to CRM and update lead scores
Account scoring with follower analysis
- 01Identify target accounts in your pipeline
- 02Run Company Follower Analysis on each account's LinkedIn page
- 03Extract follower seniority distribution, industry mix, and growth rate
- 04Feed these signals into your account scoring model
- 05Prioritize high-score accounts for sales engagement
Frequently Asked Questions
Other use cases
Start enriching your revops teams data
100 free API credits. No credit card required. No per-seat fees. Get started in minutes.