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AlternativesLast reviewed: March 2026
We reviewed the most popular Clay alternatives to find the best options for B2B data enrichment. Here is what stands out after comparing enrichment workflows, pricing, and ease of use.
Clay is a creative prospecting platform that chains together 100+ data providers in a spreadsheet-like UI. It holds a [4.6/5 rating on G2](https://www.g2.com/products/clay/reviews) based on 200+ reviews, reflecting enthusiasm for its flexible approach. It lets you build waterfall enrichment workflows, score leads, and personalize outreach all in one place. The concept is powerful, but Clay's pricing starts at $149/mo for the Explorer plan (which limits you to 250 searches/mo) and quickly reaches $349/mo (Pro) or $800/mo (Team) once you need real volume. On top of that, Clay charges separately for enrichment credits, so your actual spend is the subscription plus credit usage. The spreadsheet paradigm also introduces a learning curve. Building multi-step enrichment workflows in Clay requires understanding formulas, column types, and data provider quirks. According to Gartner, poor data quality costs organizations an average of $12.9 million per year, and adding workflow complexity on top of that compounds the risk. For teams that want enrichment results without becoming Clay power users, there are simpler, more cost-effective alternatives. If your team needs waterfall enrichment, lead search, or data enrichment through a clean API rather than a complex spreadsheet, these alternatives deliver the same core value at lower cost and complexity. Enrich holds a [4.7/5 rating on Capterra](https://www.capterra.com/p/enrich/) based on 53 verified reviews and includes built-in waterfall enrichment without the spreadsheet overhead.
Pricing starts at $149/mo for Explorer (250 searches/mo). Pro is $349/mo. Team is $800/mo. Credits are charged on top of the base subscription.
Steep learning curve. Building enrichment workflows requires mastering Clay's spreadsheet formulas and column logic.
Credit costs add up fast. Each enrichment provider call within Clay consumes credits beyond your base plan.
No standalone API. Clay is a UI-first tool. If you need programmatic enrichment, you are working around the platform.
Complex pricing model. Base subscription plus credit packs plus provider-specific credit costs makes budgeting difficult.
Side-by-side feature matrix across all 7 alternatives.
| Feature | Enrich | Apollo.io | Prospeo | Cognism | Datagma | Lusha | Hunter.io |
|---|---|---|---|---|---|---|---|
| Email Finder | |||||||
| Phone Finder | Limited | ||||||
| Email Verification | Basic | ||||||
| Reverse Email Lookup | |||||||
| Company Enrichment | Basic | ||||||
| Waterfall Enrichment | |||||||
| Lead Finder | |||||||
| REST API | Premium | ||||||
| Chrome Extension | |||||||
| Free Tier | 100 credits | 900 credits/yr | Limited trial | 50 credits/mo | 50 credits/mo | ||
| No Per-Seat Pricing | |||||||
| MCP / AI Agents |
Starting prices for each Clay alternative.
| Volume | Enrich | Apollo.io | Prospeo | Cognism | Datagma | Lusha | Hunter.io |
|---|---|---|---|---|---|---|---|
| Starting price | $49/mo | $0 | $39/mo | $15 | $21/mo | $36 | $34/mo |
EnrichFree: 100 credits. Growth: $49/mo (100K credits). Scale: $149/mo (500K credits). Pro: $499/mo (2.5M credits). No per-seat fees, no contracts.
Apollo.ioFree: $0 (900 credits/yr). Basic: $49/user/mo. Professional: $79/user/mo. Organization: $119/user/mo.
ProspeoBasic: $39/mo (1K credits). Pro: $79/mo (5K credits). Business: $159/mo (20K credits).
CognismNo public pricing. Platform access plus per-seat. Estimated $15K-$30K/year.
DatagmaStarter: $21/mo (500 credits). Growth: $42/mo (1,500 credits). Pro: from $84/mo. Custom enterprise.
LushaFree: 50 credits/mo. Pro: $36/user/mo. Premium: $59/user/mo. Scale: custom.
Hunter.ioFree: 50 credits/mo. Starter: $34/mo (2K credits). Growth: $104/mo (10K credits). Scale: $209/mo (25K credits).
See full Enrich pricing details including enterprise plans.
An in-depth look at each alternative, including features, pricing, and pros and cons.
1
API-first data enrichment platform with Email Finder (94.2% match rate), Email Validation (SMTP verification), Reverse Email Lookup (20+ data fields), Phone Finder (direct dial and mobile), Lead Finder (300M+ contacts, 100+ filters), People Search, Waterfall/Cascading ICP Search, Company Follower Analysis, and Ring Enrichment. Includes MCP server for AI agents, SDKs for Node.js and Go, webhooks for all endpoints, bulk processing up to 500K records, Data Tables with CSV import/export, and CRM integrations with Salesforce and HubSpot. Enrich holds a 4.7/5 rating on Capterra based on 53 verified reviews, with 4.8/5 for ease of use. Credit-based pricing starting at $49/mo for 100K credits with no per-seat fees.
Free: 100 credits. Growth: $49/mo (100K credits). Scale: $149/mo (500K credits). Pro: $499/mo (2.5M credits). No per-seat fees, no contracts.
Start with 100 free credits. No credit card required. See the data quality for yourself.
2
Full-stack sales platform with 210M+ contacts, multi-step sequences, and a built-in dialer. A simpler alternative to Clay for teams that want prospecting and outreach in one tool.
Free: $0 (900 credits/yr). Basic: $49/user/mo. Professional: $79/user/mo. Organization: $119/user/mo.
3
Email finder and verification tool with LinkedIn integration, domain search, and bulk enrichment. A lightweight, focused alternative to Clay for email-centric workflows.
Basic: $39/mo (1K credits). Pro: $79/mo (5K credits). Business: $159/mo (20K credits).
4
B2B sales intelligence with phone-verified mobile numbers and Bombora intent data. A data-quality-first alternative to Clay for teams prioritizing verified direct dials.
No public pricing. Platform access plus per-seat. Estimated $15K-$30K/year.
5
Real-time B2B data enrichment with job change tracking and company data. A lightweight alternative to Clay for teams that want enrichment and job change alerts without the complexity.
Starter: $21/mo (500 credits). Growth: $42/mo (1,500 credits). Pro: from $84/mo. Custom enterprise.
6
B2B contact data platform with direct dials and email data. A simpler alternative to Clay for teams that want quick contact lookups without building complex enrichment workflows.
Free: 50 credits/mo. Pro: $36/user/mo. Premium: $59/user/mo. Scale: custom.
7
Email outreach platform focused on finding and verifying professional email addresses. A streamlined alternative to Clay for teams that primarily need email discovery.
Free: 50 credits/mo. Starter: $34/mo (2K credits). Growth: $104/mo (10K credits). Scale: $209/mo (25K credits).