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Last reviewed: March 2026
Developer-first enrichment at better pricing
People Data Labs (PDL) is a developer-focused data provider with a massive dataset of 3 billion+ records. Enrich offers a similar API-first approach with simpler pricing, more enrichment types (phone finder, email validation), and lower entry costs. Both are built for developers, but Enrich is more accessible.
People Data Labs is a data-as-a-service company providing person and company data via developer-friendly APIs. PDL maintains a dataset of over 3 billion unique person records and 30 million company records. The platform focuses on enrichment, search, and identity resolution.
PDL serves developers and data teams who need raw data for building products, enriching CRM records, and powering analytics. The API supports person enrichment, company enrichment, search queries, and bulk processing. PDL differentiates with dataset size and developer-first design.
100 records/month. Person and company enrichment. API access.
Pay-as-you-go. Person enrichment $0.01-0.10/record depending on volume.
Custom pricing. Bulk datasets. Licensing options. Contact sales.
100 credits. No credit card required.
100,000 credits ($0.0005/credit). No per-seat fee.
500,000 credits ($0.0003/credit). No contracts.
2,500,000 credits ($0.0002/credit). Best value at scale.
Talk to sales for custom volume.
See full Enrich pricing with all plan details.
People Data Labs maintains one of the largest person datasets in the industry: 3 billion+ unique person records. This scale means PDL often has data on individuals that smaller providers miss. If dataset breadth is your primary concern and you need coverage for hard-to-find contacts, PDL's dataset size is a genuine advantage.
Both platforms are built for developers. PDL offers SDKs in Python, Ruby, Go, Node.js, and other languages. Enrich provides typed SDKs for Node.js and Go with an MCP server for AI agents. Both have clean API documentation. PDL has a more mature SDK ecosystem, while Enrich offers AI-native integration.
PDL uses per-record pricing ($0.01-0.10+/record) that varies by data type and volume tier. Enrich uses flat credit packs where each API call costs a set number of credits. For teams that want predictable monthly costs, Enrich's credit packs are simpler to budget. For teams with variable volumes, PDL's pay-as-you-go model can work well.
PDL uses per-record pricing that varies by data type and volume. Enrich uses credit packs: $49/mo, $149/mo, $499/mo. Easy to budget and predict costs.
Enrich includes SMTP email validation (1 credit per check). PDL does not offer standalone email verification.
Enrich offers a dedicated Phone Finder API. PDL includes phone data in person records but does not have a standalone phone lookup endpoint.
Enrich's MCP server enables AI agents to perform enrichment. PDL does not offer native AI agent integration.
100 free API credits. No credit card required. See the data quality for yourself.