Enrich vs LeadMagic

LeadMagic is a B2B data API designed for developers and AI agents. The platform offers email finding, company enrichment, intent data, and website visitor identification through a straightforward API. LeadMagic differentiates with pay-per-result pricing where you only pay when a result is returned. Their API supports email finder, company data enrichment, mobile phone finder, and website visitor de-anonymization.

LeadMagic has positioned itself as an alternative to legacy enrichment platforms by offering transparent per-lookup pricing with no monthly subscription required. The platform also provides intent data signals and website visitor tracking to help identify companies visiting your site.

LeadMagic's pay-per-result model is attractive for low-volume users who want zero commitment. You only pay when a result is returned, and there is no monthly subscription. This works well for occasional lookups or testing.

However, the economics shift dramatically at scale. At $0.03 per email find, a team running 10,000 lookups per month spends $300. Enrich's Growth Pack provides 100,000 credits for $49/mo. Even accounting for some lookups that return no result (which Enrich also does not charge for), the credit-based model delivers far more value for any team doing regular prospecting.

The pay-per-result model also makes budgeting harder. A sales team ramping up outreach might use 5,000 lookups one month and 50,000 the next. With LeadMagic, that means costs swinging from $150 to $1,500. With Enrich, it stays at $49/mo.

Both Enrich and LeadMagic are built API-first, which sets them apart from UI-heavy platforms like Apollo or ZoomInfo. Both offer clean REST APIs designed for developer integration and automation.

Where they differ is scope. LeadMagic provides four core APIs: email finder, company enrichment, mobile finder, and website visitor identification. Enrich provides a broader API surface including email finder, email validation, phone finder, reverse email lookup, Lead Finder (300M+ contacts with 100+ filters), People Search, Waterfall ICP Search, Company Follower Analysis, Ring Enrichment, and bulk processing for up to 500K records.

Enrich also provides typed SDKs for Node.js and Go, a native MCP server for AI agent integration, and webhook-based bulk processing. LeadMagic focuses on direct API calls without native SDK support.

LeadMagic offers website visitor identification, which Enrich does not currently provide. If de-anonymizing website traffic is a core use case, LeadMagic or similar tools like Clearbit Reveal are worth evaluating. LeadMagic's zero-commitment model also makes it easy to test without any subscription. Their intent data API provides signals about companies showing buying behavior, which can complement Enrich's hiring and funding filters in Lead Finder.

At 1,000 email lookups/month: LeadMagic costs $30, Enrich costs $49 (but includes 100K credits for all data types). At 10,000 lookups/month: LeadMagic costs $300, Enrich costs $49. At 100,000 lookups/month: LeadMagic costs $3,000, Enrich costs $49. At 500,000 lookups/month: LeadMagic costs $15,000, Enrich costs $149.

For mixed workloads (email + company + phone), the gap widens further. A workflow that finds an email ($0.03), enriches the company ($0.01), and finds a mobile number ($0.30) costs $0.34 per contact on LeadMagic. With Enrich, those same three operations cost 3 credits ($0.0015 on the Growth Pack). That is a 226x difference per contact.