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AlternativesLast reviewed: March 2026
We reviewed the most popular ZoomInfo alternatives for teams that need B2B data without the enterprise contract. Here is what stands out after comparing databases, pricing, and API quality.
ZoomInfo is the 800-pound gorilla of B2B data, holding a [4.4/5 rating on G2](https://www.g2.com/products/zoominfo-sales/reviews) based on 8,600+ reviews. It has the largest database, the most features, and the highest price tag. Starting at around $15,000/year with annual contracts and no self-serve option, it is built for enterprise sales orgs with dedicated ops teams. The global data enrichment market is projected to reach $3.5 billion by 2028 ([MarketsandMarkets](https://www.marketsandmarkets.com/)), and ZoomInfo captures a large share of enterprise spend. If you are a startup, a developer team, or a company that just needs enrichment without the full platform, there are better options. Enrich holds a [4.7/5 rating on Capterra](https://www.capterra.com/p/enrich/) based on 53 verified reviews and starts at $49/mo with no annual contracts.
Pricing starts at ~$15,000/year with annual contracts. No monthly option.
No self-serve signup. Requires a sales demo and contract negotiation.
Platform complexity. Most teams use a fraction of ZoomInfo's features.
No API-only pricing. You buy the full platform even if you only need data.
Credit export limits mean you may not even access all the data you are paying for.
Side-by-side feature matrix across all 7 alternatives.
| Feature | Enrich | Apollo.io | Cognism | Lusha | Clearbit (HubSpot) | Lead411 | Uplead |
|---|---|---|---|---|---|---|---|
| Email Finder | |||||||
| Phone Finder | |||||||
| Email Verification | Basic | ||||||
| Reverse Email Lookup | |||||||
| Company Enrichment | Basic | ||||||
| Waterfall Enrichment | |||||||
| Lead Finder | |||||||
| REST API | Premium | HubSpot only | |||||
| Chrome Extension | |||||||
| Free Tier | 100 credits | 900 credits/yr | Limited trial | 50 credits/mo | |||
| No Per-Seat Pricing | |||||||
| MCP / AI Agents |
Starting prices for each ZoomInfo alternative.
| Volume | Enrich | Apollo.io | Cognism | Lusha | Clearbit (HubSpot) | Lead411 | Uplead |
|---|---|---|---|---|---|---|---|
| Starting price | $49/mo | $0 | $15 | $49 | Custom | $99 | $99/mo |
EnrichFree: 100 credits. Growth: $49/mo (100K credits). Scale: $149/mo (500K credits). Pro: $499/mo (2.5M credits). No per-seat fees, no contracts.
Apollo.ioFree: $0. Basic: $49/user/mo. Professional: $79/user/mo. Organization: $119/user/mo.
CognismNo public pricing. Platform access + per-seat. Estimated $15K-$30K/year.
LushaFree: 50 credits/mo. Pro: $49/user/mo. Premium: $79/user/mo.
Clearbit (HubSpot)No public pricing. Part of HubSpot platform. Requires sales call.
Lead411Basic Plus: $99/user/mo (200 exports). Enterprise: custom.
UpleadEssentials: $99/mo (170 credits). Plus: $199/mo (400 credits). Professional: custom.
See full Enrich pricing details including enterprise plans.
An in-depth look at each alternative, including features, pricing, and pros and cons.
1
API-first data enrichment platform with Email Finder (94.2% match rate), Email Validation (SMTP verification), Reverse Email Lookup (20+ data fields), Phone Finder (direct dial and mobile), Lead Finder (300M+ contacts, 100+ filters), People Search, Waterfall/Cascading ICP Search, Company Follower Analysis, and Ring Enrichment. Includes MCP server for AI agents, SDKs for Node.js and Go, webhooks for all endpoints, bulk processing up to 500K records, Data Tables with CSV import/export, and CRM integrations with Salesforce and HubSpot. Enrich holds a 4.7/5 rating on Capterra based on 53 verified reviews, with 4.8/5 for ease of use. Credit-based pricing starting at $49/mo for 100K credits with no per-seat fees.
Free: 100 credits. Growth: $49/mo (100K credits). Scale: $149/mo (500K credits). Pro: $499/mo (2.5M credits). No per-seat fees, no contracts.
Start with 100 free credits. No credit card required. See the data quality for yourself.
2
Full-stack sales platform with 210M+ contacts. The most popular ZoomInfo alternative for mid-market teams that want a similar feature set at a lower price point.
Free: $0. Basic: $49/user/mo. Professional: $79/user/mo. Organization: $119/user/mo.
3
B2B sales intelligence with phone-verified mobile numbers (Diamond Data) and Bombora intent data. Strong in EMEA and APAC markets.
No public pricing. Platform access + per-seat. Estimated $15K-$30K/year.
4
B2B contact data platform. Much simpler and cheaper than ZoomInfo, with a focus on quick contact lookups via Chrome extension.
Free: 50 credits/mo. Pro: $49/user/mo. Premium: $79/user/mo.
5
B2B enrichment now integrated into HubSpot. Good company and person enrichment with lead scoring, but requires HubSpot commitment.
No public pricing. Part of HubSpot platform. Requires sales call.
6
B2B data provider with verified emails and direct dials. Offers intent data via Bombora and growth signals like funding and hiring triggers.
Basic Plus: $99/user/mo (200 exports). Enterprise: custom.
7
B2B prospecting platform with 155M+ contacts and real-time email verification. Positions itself as a simpler, more affordable ZoomInfo alternative.
Essentials: $99/mo (170 credits). Plus: $199/mo (400 credits). Professional: custom.