Kaspr Pricing 2026: Plans, Credits, and What 'Unlimited' Means

Kaspr leads with "unlimited B2B emails" on every paid plan, and that headline is technically true. The catch is that everything else is metered: phone credits, direct (personal) email credits, and the annual export cap that quietly becomes the real ceiling. This guide breaks down Kaspr pricing in 2026, what each credit type actually buys, and which tier is worth it for LinkedIn-first prospecting.

Kaspr runs three separate credit pools, and understanding the split is the whole game:

• B2B email credits: Unlimited on every paid plan. These are work email addresses pulled from LinkedIn profiles and Kaspr's database. This is the "unlimited" headline.
• Phone credits: Metered. 100 per month on Starter (1,200 per year), 200 per month on Business (2,400 per year). Phone numbers are where Kaspr's real cost lives.
• Direct email credits: Metered and separate from B2B emails. These are personal email addresses. Just 5 per month on Starter, 200 per month on Business.

On top of the pools sits an annual export cap: up to 12,000 exports per year on Starter and up to 30,000 on Business. An export is a contact you move out of Kaspr to a CSV, CRM, or your lead list. Because the export cap is annual, "unlimited B2B emails" really means "unlimited lookups, up to 12,000 contacts you can actually keep per year" on Starter. That works out to roughly 1,000 contacts a month, which is a real ceiling for active outbound.

Pricing is billed in USD, EUR (the base currency, since Kaspr is a France-based company), or GBP. Annual billing is meaningfully cheaper: Starter drops from $65 to $49 per month, and Business from $99 to $79 per month. Add-on credit packs are available for teams that blow through their phone or direct email pools, with the per-credit rate falling as volume rises.

Numbers above are pulled directly from the Kaspr pricing page (USD view). All paid plans include the Chrome extension, lead management, enrichment automations, integrations, and CSV enrichment. The Free plan gives a one-time allotment (15 B2B emails, 5 phones, 5 direct emails) rather than a monthly refill.

Free plan ($0)

15 B2B email credits, 5 phone credits, and 5 direct email credits as a one-time allotment, plus the Chrome extension, lead management, enrichment automations, integrations, and CSV enrichment. It is enough to test the extension on real LinkedIn profiles and validate data quality on your own ICP, but not enough for any sustained prospecting. Treat Free as an evaluation tier, not a working one.

Starter plan ($49/month annual, $65/month monthly)

Unlimited B2B email credits, 100 phone credits per month, 5 direct email credits per month, Kaspr on Sales Navigator, shared credits across the team, up to 12,000 exports per year, limited API access, and team usage reports.

Starter is built for a solo SDR or a small founding team whose primary job is pulling work emails off LinkedIn. The unlimited B2B email pool is genuinely useful if email is your only channel. The two pinch points are obvious once you read past the headline: 100 phone credits a month is thin for any phone-led motion, and 5 direct email credits a month is effectively nothing if you need personal addresses. The 12,000-per-year export cap (about 1,000 contacts a month) is the real ceiling for high-volume outbound.

Business plan ($79/month annual, $99/month monthly)

Unlimited B2B email credits, 200 phone credits per month, 200 direct email credits per month, Kaspr on LinkedIn Recruiter Lite, up to 30,000 exports per year, full API access, custom member permissions, and exportable usage reports.

Business is where most two-to-five-person sales teams land. The jump from Starter buys three things that matter: double the phone credits, a usable direct email pool (200 versus 5), and full API access instead of limited. The 30,000-per-year export cap (about 2,500 a month) gives a small team real headroom. If you run any phone outreach at all, the phone-credit difference alone usually justifies the step up from Starter.

Organization plan (custom)

Unlimited B2B email and unlimited phone credits, intent data, advanced Salesforce enrichment, enterprise-level compliance, and Single Sign-On (SSO). Kaspr does not publish Organization pricing; it is sales-gated and quoted by seat count and credit volume. If you need unlimited phones, intent signals, SSO, or a DPA, this is the only tier that carries them.

Five line items that catch teams after sign-up:

1. 1"Unlimited" emails are capped by the export limit. You can look up unlimited B2B emails, but you can only export 12,000 a year on Starter (30,000 on Business). The export cap, not the email pool, is the binding constraint for active outbound.
2. 2Phone credits are the scarce resource. 100 a month on Starter runs out fast for any phone-led team. Once you are out, you buy add-on credit packs at the per-credit rate, which climbs the math quickly.
3. 3Direct (personal) emails are nearly absent on Starter. Five a month is a rounding error. If your motion needs personal emails, you are effectively forced onto Business or into add-on packs.
4. 4The best prices require annual billing. Month-to-month costs $65 (Starter) and $99 (Business) versus $49 and $79 on annual. That is a 25 to 33 percent premium for monthly flexibility.
5. 5Intent data and SSO are Organization-only. Neither published paid tier includes buying-intent signals or SSO, so any team that needs them is pushed into a custom quote.

A smaller note worth flagging: Kaspr's data is European-first and built around GDPR compliance, which is a genuine strength for EU outbound but means coverage on some non-EU regions can be thinner than US-centric providers like Apollo or ZoomInfo.

Kaspr competes most directly with Lusha on LinkedIn-first, extension-driven prospecting, and with Cognism on European data quality, at a much lower and more transparent entry price than Cognism. Where Kaspr is thinner is phone volume and intent. For teams that want email and phone from a single per-credit pool with waterfall enrichment across multiple sources, Enrich's pricing covers both in one wallet. See the best Kaspr alternatives roundup for the full category comparison.

Kaspr is the right call for LinkedIn-first sales teams in Europe that live in the Chrome extension and need GDPR-aligned data. The unlimited B2B email pool is a real advantage if email is your primary channel and your monthly export volume stays under the cap. Solo SDRs and small teams targeting EU accounts get strong value from Starter and Business at prices that undercut Cognism's enterprise-only model.

It also fits recruiters: the Business tier includes Kaspr on LinkedIn Recruiter Lite, which is a specific, useful integration that most data tools skip.

Kaspr starts to feel constrained when:

• You run phone outreach at volume. 100 to 200 phone credits a month binds fast, and add-on packs get expensive. A dedicated phone-data provider or a waterfall enrichment tool will cost less per dial at scale.
• You need personal emails. Five direct email credits a month on Starter is not workable; even Business's 200 is modest.
• Your export volume is high. The annual export cap (12,000 to 30,000) quietly limits how many contacts you can actually keep, regardless of the "unlimited" lookup headline.
• You want intent data without an enterprise contract. Intent is Organization-only.
• You need email and phone from one transparent credit pool. That is the gap Enrich fills: waterfall enrichment across multiple providers, email and phone in a single per-credit wallet, and CRM-ready records on transparent pricing. For a head-to-head, see the Enrich vs Kaspr comparison.

Kaspr is one of the cleaner LinkedIn-first prospecting tools for European sales teams, and the unlimited B2B email pool is a real advantage for email-led outbound. The pricing is transparent by category standards, and at $49 to $79 a month on annual billing it sits well below Cognism's enterprise-only model while offering comparable EU data quality.

Where Kaspr requires careful sizing is the metered pools and the export cap. "Unlimited B2B emails" is bounded by a 12,000-to-30,000-per-year export ceiling, phone credits are thin (100 to 200 a month), and personal emails are nearly absent on Starter. If your motion is email-only, EU-focused, and under the export cap, Kaspr is excellent value. If you need phones at volume, personal emails, or intent data, the real cost climbs and a waterfall enrichment platform may serve you better. To size Kaspr against email-plus-phone enrichment from a single pool, take a look at Enrich's pricing or the Kaspr alternatives roundup.