How to Analyze Company Followers on LinkedIn

Every company on LinkedIn has followers: people who clicked "Follow" because they are interested in that company's products, content, or job openings. This follower data is incredibly valuable for three use cases:

Competitor analysis: Who follows your competitor's LinkedIn page? These are people actively interested in solutions like yours. Scraping your competitor's followers gives you a list of warm prospects who are already in-market for your category.

Audience building: Your own followers represent your most engaged audience. Analyzing their job titles, seniority levels, and industries reveals who your content resonates with. This data informs your marketing strategy, content calendar, and ad targeting.

ABM (Account-Based Marketing) targeting: Company follower lists can surface accounts you did not know were interested. If 5 people from the same company follow your competitor, that company is likely evaluating solutions. Target them with personalized outreach.

The challenge is that LinkedIn does not expose follower data through its official API. You can see a follower count on any company page, but you cannot download the list of individual followers. That is where the Enrich Company Follower API comes in.

The Enrich Company Follower API lets you scrape LinkedIn company followers programmatically. Here is how the workflow works:

Step 1: Free count estimation

Before spending any credits, get a free estimate of how many followers a company has and how many match your filters:

import Enrich from '@enrich.so/sdk';
const enrich = new Enrich('YOUR_API_KEY');
const count = await enrich.companyFollower.count({
  companyLinkedInUrl: 'https://www.linkedin.com/company/stripe',
  filters: {
    country: ['United States'],
    title: ['VP', 'Director', 'Head of'],
    department: ['Engineering', 'Product'],
  },
});
console.log(`Total followers: ${count.total}`);
console.log(`Matching filters: ${count.filtered}`);

Step 2: Scrape follower profiles

const followers = await enrich.companyFollower.scrape({
  companyLinkedInUrl: 'https://www.linkedin.com/company/stripe',
  filters: {
    country: ['United States'],
    title: ['VP', 'Director', 'Head of'],
    department: ['Engineering', 'Product'],
    seniority: ['VP', 'Director', 'CXO'],
  },
  limit: 100,
  webhookUrl: 'https://your-app.com/webhooks/followers',
});

Each follower profile costs 25 credits. On the Growth Pack ($49/mo for 100K credits), you can scrape up to 4,000 follower profiles per month.

The power of the Company Follower API is in its filters. Instead of scraping all followers (which could be hundreds of thousands for large companies), you filter down to the specific audience you care about.

Available filters:

• Country: Filter by one or more countries. Example: ['United States', 'United Kingdom', 'Germany']
• Title: Filter by keywords in job title. Example: ['VP of Sales', 'Director of Marketing', 'CTO']
• Department: Filter by functional department. Example: ['Sales', 'Marketing', 'Engineering', 'Product']
• Seniority: Filter by seniority level. Example: ['CXO', 'VP', 'Director', 'Manager']

Example: Find marketing leaders who follow HubSpot: `typescript const hubspotFollowers = await enrich.companyFollower.scrape({ companyLinkedInUrl: 'https://www.linkedin.com/company/hubspot', filters: { department: ['Marketing'], seniority: ['VP', 'Director', 'CXO'], country: ['United States'], }, limit: 200, }); `

Combine filters to narrow your audience. The more specific your filters, the higher quality your output list will be.

Here is a complete workflow for analyzing competitor followers and building a prospect list:

Step 1: Identify 3 to 5 competitors. List the LinkedIn company URLs for your top competitors.

Step 2: Run free count queries for each. Estimate the follower overlap and decide which competitors have the best audiences.

Step 3: Scrape filtered followers. Focus on decision-makers in your target departments and geographies.

Step 4: Enrich follower profiles. Scraping gives you basic LinkedIn profile data. For email addresses and phone numbers, run the follower list through Enrich's Email Finder (10 credits) and Phone Finder (500 credits).

const followers = await enrich.companyFollower.scrape({
  companyLinkedInUrl: 'https://www.linkedin.com/company/competitor',
  filters: { department: ['Sales', 'Marketing'], seniority: ['VP', 'Director'], country: ['United States'] },
  limit: 100,
});
for (const follower of followers.data) {
  const enriched = await enrich.emailFinder.find({
    firstName: follower.firstName,
    lastName: follower.lastName,
    domain: follower.companyDomain,
  });
  console.log(`${follower.name}: ${enriched.email}`);
}

Step 5: Export to CSV or push to CRM. Use Enrich's Salesforce and HubSpot integrations.

Step 6: Set up recurring analysis. Schedule monthly scrapes to catch new prospects.

For large-scale follower analysis, use webhooks to handle asynchronous processing:

const job = await enrich.companyFollower.scrapeAsync({
  companyLinkedInUrl: 'https://www.linkedin.com/company/salesforce',
  filters: { seniority: ['VP', 'Director', 'CXO'] },
  limit: 5000,
  webhookUrl: 'https://your-app.com/webhooks/followers',
});

Additional use cases:

• Hiring signal detection: If a competitor's followers suddenly spike, they may have launched a viral campaign or made news. Monitor follower counts over time.
• Content strategy: Analyze which types of professionals follow you vs. your competitors. Adjust your content to appeal to underrepresented audiences.
• Event targeting: Before a conference, scrape the event sponsor's LinkedIn followers to build a pre-event outreach list.
• Investor research: Scrape followers of VC firms to find founders and executives who are actively engaged with investors.