MCP (Model Context Protocol) is an open standard developed by Anthropic that lets AI assistants connect to external tools and services. An MCP server exposes capabilities — like "find an email address" or "update a CRM record" — that AI agents can call autonomously based on your natural language instructions.
Think of MCP as a universal plugin system for AI. Instead of each AI assistant having its own proprietary plugin format, MCP provides a standard interface that works across Claude, ChatGPT, Gemini, Cursor, VS Code, and any other tool that implements the protocol.
For sales teams, MCP servers are a game-changer. Instead of switching between 5-10 browser tabs to research a prospect, you tell your AI assistant: "Research john@acme.com and find his phone number." The AI calls the appropriate MCP servers, gathers the data, and presents a complete briefing — all in seconds.
